Spartan

My Role

For Spartan, I designed static Meta ads in 1:1, 4:5 and 9:16 formats, covering product launches, seasonal promotions, educational ads and different creative variations for testing. I also created Amazon product listing images, website graphics, PDP images, product labels, packaging and email designs.

Design Approach

My approach focused on creating ads that not only look good but are also designed for performance and creative testing. I paid attention to strong visual hooks, clear messaging, product presentation and making sure the main offer or benefit could be understood quickly while scrolling. I also made sure the designs appealed to Spartan's target audience while staying consistent with the brand's identity.

I used a combination of AI tools and manual design in Photoshop. Some ads were produced entirely using AI, where I handled the prompting, visual direction and design quality checks to make sure the final output met the brief and brand standards.

I created a wide range of concepts, including holiday promotions, before-and-after visuals, product comparisons, educational ads, benefit-focused layouts and product routine timelines. I also experimented with realistic photography and 3D illustrations, creating different visual variations of the same message to give the team more options to test and identify what works best.