Felix Gray
Felix Gray makes eyewear with blue light filtering lenses. Its frames come in prescription and non-prescription options.
My Role
For Felix Gray, I designed static Meta ads and email creatives featuring their eyewear products, promotional offers and product benefits. Most of the lifestyle and product photography was provided by the brand, along with established brand guidelines and other design assets.
Design Approach
My focus was on maintaining Felix Gray's clean and premium visual style while creating ads that were easy to understand and designed for creative testing. I used Photoshop for image editing, layout design, typography and compositing, working mainly with the supplied photography and brand assets.
Most of the creatives were produced without AI, although I also used AI tools for selected concepts when additional visuals were needed. I worked on different approaches such as benefit-focused ads, product comparisons, bundle offers and social proof, making sure the message was clear while keeping everything consistent with the brand's identity.