Athena

My Role

My work for Athena covered both advertising and e-commerce design. I created static Meta ads in 1:1, 4:5 and 9:16 formats along with product listing images for Amazon, website and PDP graphics, labels and packaging designs. I worked on different product campaigns, promotional offers and visual variations for the brand.

Design Approach

With Athena, I focused on making the products look appealing while keeping the designs clean, polished and easy to understand. I paid close attention to product presentation, typography, visual hierarchy and how quickly someone could recognize the main benefit or offer. I also tailored the visuals to connect with Athena's target demographic while maintaining the brand's established look and feel.

My workflow involved a mix of AI image generation and hands-on design in Photoshop. Depending on the project, I either developed the visuals manually or generated them through AI, where I handled the prompting, creative direction and quality checks before finalizing the designs.

For Meta ads, I explored different approaches such as product-focused layouts, before-and-after concepts, educational creatives, seasonal promotions and benefit-driven messaging. I created variations in imagery, composition and layout to support creative testing while maintaining Athena's beauty-focused brand style.